Is the current planogram an improvement on the old planogram?ДЄs you can see from the above, there are many layers that go into the final output.Does the planogram generate a sufficient GMROII?.Is the planogram designed to reduce Out of Stocks?.Is the planogram optimised to reduce sporadic in-fill replenishment?.Does the planogram reflect the customer decision tree effectively for this category?.Is the planogram optimised for our supply chain process? ie.If there is a defined pricing strategy, is the planogram representing this?.Traffic Generator, Profit Generator, Excitement Generator. Does the planogram align with our own business strategy for the category? ie.Does the planogram reflect the role of the category effectively? i.e.It is how we get to this end goal that is interesting because there are many factors in play to create an optimal planogram. This is the end goal, to consistently present the category to the consumer, whilst keeping the retailerвЂ™s/vendorвЂ™s interests at heart. To create a consistent visual schematic for instore execution. However, each merchandisers interpretation of the category would be different and herein is the main role of a planogram. In store merchandisers basing their decisions off a relatively informed thumb suck could pull off the same output on the fly in store. To be perfectly honest, if this was the only role a planogram performed, there would be no need for a planogram in the first instance. I will however argue that this statement tremendously cheapens the importance that a planogram plays in the retail environment. Here is a picture, make the store look like that. One is to use an easy planogram for planogram creation and compliance.Now at a very basic level, there is nothing wrong with this answer. There are numerous ways for brands to conquer these obstacles, all they have to do is decide which one works the best for them. Field teams must routinely check for planogram compliance of the store, to ensure if their hard work is getting reflected in the store. The planogram process doesnвЂ™t end with planogram creation. May be the planogram execution is not done by an experienced staff, or they may believe in their own system for setting up displays- there are many reasons why store employees fail to adhere to planograms. A lot of effort goes into the creation of planograms, but brands often overlook the staff who are actually tasked with the execution. With this information in hand, brands can build the most valuable planograms possible.Д®ven if your category manager or planogram specialist offered you the best possible planogram, it wonвЂ™t do much good if your staff fail to implement them accurately. Many easy planograms have provisions to generate the required planogram reports. You need insights into foot traffic, strong performers, customer preferences, retail trends and more to design an impactful planogram. Viable workflows can be created by deriving insights from the sales data. Overcomplicating the planogram process can backfire over the long run. Planograms should be revised according to the sales data. This can affect the product performance if done randomly, without a thoughtful strategy.Дata plays a vital role in creating planograms. Some planners change their planograms more often, especially if they are relatively new to retail merchandising.

Planograms are flexible in terms of scope and detail, covering as much as an entire store or a single promotional display. Following are some of the planogram troubles, to be watched out and fixed. By recognizing the most common obstacles to planogram execution, manufacturers and retailers can address them before they even occur. However, planogram execution doesnвЂ™t always go as smoothly as planned, resulting in poorly mapped out retail displays. In grocery/convenience stores (or the grocery/household sections in big-box stores), planograms can be used to optimize various shelf layouts like coolers, gondolas, vending machines, slat. Even though planning any in-store presentation is critical, what really counts is the final execution of the plan. Planogram examples Now that weвЂ™ve discussed what planograms are and why theyвЂ™re important in retail merchandising, letвЂ™s take a look at some examples. Planogram is an essential tool in setting up optimized retail shelves, adhering to merchandising best practices. Well planned and executed retail strategy and marketing is crucial for merchandising.

Whats a planogram